W Hotels Takes Over The Oculus With Chef Danny Bowien To Celebrate The Opening Of W Shanghai — The Bund
On Tuesday, October 10th, W Hotels celebrated the opening of W Shanghai — The Bund in an over-the-top pop-up event held at The Oculus in downtown Manhattan.
The Electrify The Sky Pop-Up transformed the iconic New York structure into a Shanghai-inspired fete, giving hungry travelers and locals alike an exclusive taste of the newest W destination. W Hotels teamed up with James Beard Award-winner, Chef Danny Bowien, to serve up a fresh take on the beloved Shanghai dish, xiao long bao (soup dumplings), for the one-day-only tasting. Chef Bowien himself greeted New Yorkers with one of the most exclusive bites in New York City.
Passersby were treated to performances from DJ Hattie Casserly, The Lion Dance Troupe and DJ Erica Rhone alongside a piled-high cargo bike which offered a life-size preview of Shanghai street style and an Insta-worthy photo opp.
Throughout the day, W Hotels gave a few lucky event-goers the chance to experience W destinations first-hand. The exclusive prizes included two-night stays at W New York — Downtown, W Los Angeles — West Beverly Hills, W Washington D.C., and W New Orleans — French Quarter; signed cookbooks from Chef Danny Bowien; and a three-night stay at the new W Shanghai — The Bund.
The celebration continues! W Hotels will keep the party going with a pop-up in London on October 18th and will then bring the Shanghai-centric celebration to top destinations in China with pop-up events at W Hong Kong, W Taipei, W Guangzhou and W Beijing in the coming months.