SON JUNG WAN Unveiled Its Spring 2025 Collection, ‘The Wonder of Diversity’ At NYFW

On Saturday, September 7, SON JUNG WAN returned to New York Fashion Week to debut the brand’s S/S 2025 collection “The Wonder of Diversity” at the IAC Building in New York City.

The S/S 2025 collection, “The Wonder of Diversity,” captures a broad spectrum of creativity and beauty. Son Jung Wan will unveil new styles inspired by the enduring charm of retro mood and innovative spirit of postmodernism.

This season’s collection celebrates the diversity of women’s beauty, showcasing a range of volumized silhouettes, a meticulously curated color palette– from Apricot Crush to Midnight Plum and Avatar Aqua, and intricately crafted appliqués, including beautifully articulated Sequins, Shiny Tulle and Embossed Jacquard to portray her own elegant medley of classic romance and contemporary edge.

This season’s collection is set to be a captivating display of artistry. With 54 stores in Asia and 110 points of sale globally, the Son Jung Wan brand remains the top-selling female-owned designer collection from Seoul and includes her SON JUNG WAN Women’s, SJ Wani Juniors, WANINI Men’s and the SJW GOLF athleisure collections.