Red Bull and USA Basketball Team Up to Celebrate New Olympic Sport

Red Bull has officially announced the launch of the Red Bull 3X Limited Edition can. The new Red Bull 3X can is hitting shelves across the country, beginning today, and will be available for a limited time while supplies last.

As part of the brand’s partnership with USA Basketball, Red Bull has hosted more than 20 qualifying tournaments across the country under the newly created Red Bull 3X series to identify the eight athletes who could potentially represent USA Basketball men’s and women’s 3x3 national teams in 2020.

Along with the custom can, Red Bull is launching the “Red Bull 3X” video game, a web-based 3x3 basketball game. Consumers can visit redbull.com/play3X for a chance to score a legendary trip with Red Bull and USA Basketball.

The new Red Bull 3X can is available in both 8.4 fl oz, 12 fl oz and 8.4 fl oz multipacks.