Inside The Juzui SS25 Runway Show At New York Fashion Week

Coco Rocha, Maye Musk, Olivia Palermo & More Were Spotted Front Row

For Spring/ Summer 2025, JUZUI presents “Floriferous,” an homage to the beauty of flowers and a continuation of the themes explored in the brand’s debut NYFW show for AW24, “Full Bloom.” Under the helm of Creative Director, Taoray Wang, JUZUI pens a love letter to the Chinese peony and delves into the essence of florals against a backdrop of the modern woman.

Using innovative techniques and methods in collaboration with a traditional Chinese pleating company from Jiangsu, China to illustrate various forms of the Chinese peony, Wang highlights her fluent interpretations in color application, fabric reconstruction, silhouette shaping, and three-dimensional embroidery. Luxe silks run throughout the collection and silhouettes flow delicately on the body.

Visual arrays of budding petals and fully bloomed flora motifs manifest against a palette of classic hues. Wang wishes to “create something good for this era” while integrating a modern lifestyle with cultures outside the immediate periphery, including Wang’s native China– an aesthetic marriage she has coined “Neo-Chinese Fashion.”

Through this lens, JUZUI emphasizes its craftsmanship and the brand’s understanding of its customers, a professional woman with a global mind and a modern attitude.

“The more I understand JUZUI and the sophisticated women it represents, the more I can feel their inherent grace, tolerance, and optimistic spirit. I am inspired to create designs that are both inclusive and artistically aesthetic, aiming to provide these women with a ‘zero pressure’ and unrestricted wearing experience while embodying the brand’s enduring philosophy. I feel that the brand is blossoming with a passionate and forward-looking spirit.” — Taoray Wang