Inside The Juzui SS25 Runway Show At New York Fashion Week

Coco Rocha, Maye Musk, Olivia Palermo & More Were Spotted Front Row

For Spring/ Summer 2025, JUZUI presents “Floriferous,” an homage to the beauty of flowers and a continuation of the themes explored in the brand’s debut NYFW show for AW24, “Full Bloom.” Under the helm of Creative Director, Taoray Wang, JUZUI pens a love letter to the Chinese peony and delves into the essence of florals against a backdrop of the modern woman.

Using innovative techniques and methods in collaboration with a traditional Chinese pleating company from Jiangsu, China to illustrate various forms of the Chinese peony, Wang highlights her fluent interpretations in color application, fabric reconstruction, silhouette shaping, and three-dimensional embroidery. Luxe silks run throughout the collection and silhouettes flow delicately on the body.

Visual arrays of budding petals and fully bloomed flora motifs manifest against a palette of classic hues. Wang wishes to “create something good for this era” while integrating a modern lifestyle with cultures outside the immediate periphery, including Wang’s native China– an aesthetic marriage she has coined “Neo-Chinese Fashion.”

Through this lens, JUZUI emphasizes its craftsmanship and the brand’s understanding of its customers, a professional woman with a global mind and a modern attitude.

“The more I understand JUZUI and the sophisticated women it represents, the more I can feel their inherent grace, tolerance, and optimistic spirit. I am inspired to create designs that are both inclusive and artistically aesthetic, aiming to provide these women with a ‘zero pressure’ and unrestricted wearing experience while embodying the brand’s enduring philosophy. I feel that the brand is blossoming with a passionate and forward-looking spirit.” — Taoray Wang

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The New York Exclusive by Editor Tony Bowles

Tony Bowles is one of the youngest sought journalists in the media world. He focuses on lifestyle, travel, entertainment, food, and more! Based in New York City