Don Julio Ultima Reserva Presents: An Evening at Home with Mark Seliger & His ‘Ultima Circle’

Tequila Don Julio Ultima Reserva Presents: An Evening at Home With Mark Seliger and His ‘Ultima Circle’

Tequila Don Julio Ultima Reserva is a liquid so rare and precious that it deserves to be enjoyed with those you cherish the most, a sentiment that the brand was born from. When Don Julio González first set out on his tequila making journey in 1942, he created a special reserve intended only to be shared with his closest circle of family and friends.

Just as Don Julio devoted his life to tequila making, Mark Seliger has devoted his to the art of photography, and both have become icons in their respective fields, not as a goal, but as a result. Now, with the release of this extremely special liquid, Mark is not only bringing to life the meaning of Ultima Circle, he’s doing something he’s never done before and stepping in front of his own camera to do so.

Tequila Don Julio Ultima Reserva Presents: An Evening at Home With Mark Seliger and His ‘Ultima Circle’

“This project was truly a labor of love. While I never get in front of my camera, I’ve always been a fan of Tequila Don Julio, and I’ve always loved having friends over to my home,” shares Mark Seliger. “So when I was introduced to Tequila Don Julio Ultima Reserva, I loved not only the liquid but its powerful story, which inspired me to get together my close circle of friends for an evening at my place to savor each sip in each other’s company. Now, we’ll always be able to transport back to that moment with these images, and I can’t wait to extend this feeling to someone else.”

As such with this rare liquid comes an equally rare opportunity to enjoy your own Ultima Circle experience at Mark Seliger’s Manhattan studio. Bidding in our online auction begins today at 12 p.m. Eastern Time for this exclusive experience inclusive of travel and accommodations for a 2 day stay in New York with up to three guests (21+) as well as an intimate dinner† and portrait session with Mark Seliger himself.**

The winning bidder will be able to take home their very own print captured from the evening, something only A-listers have had the privilege to do up until now.

Tequila Don Julio Ultima Reserva is a special 36-month aged luxury Extra-Añejo tequila that preserves Don Julio González’s ultimate legacy — the final agave harvest.

The winning bid will be donated to New York Cares, a charity that Mark has continuously supported throughout the years, and Tequila Don Julio will match the winning bid (up to $10,000). New York Cares is a nonprofit organization committed to meeting pressing needs by engaging caring New Yorkers in volunteer service.

The online auction will be live for bidding until 2:59 p.m. Eastern Time on January 4, 2022. For more information about the online auction including how to bid, please visit

Available in extremely limited quantities, the first batch of Tequila Don Julio Ultima Reserva is available in select markets while supplies last, with a suggested retail price of $399.



The New York Exclusive by Columnist, Tony Bowles

Tony Bowles is one of the youngest sought journalists in the media world. He focuses on lifestyle, travel, entertainment, food, and more! Based in New York City