Anthropologie Celebrates 30 Years with Multi-faceted Campaign
American retailer Anthropologie launched on Monday a multi-faceted campaign in celebration of its 30th anniversary
At its core, Anthropologie is driven by creativity and curiosity, and inspiring those qualities in our customers. To honor their dedicated community and inspire the next generation, they are celebrating this monumental occasion with an experiential pop-up gallery in New York City, one-of-a-kind shopping experiences and event activations at select stores across the country, social activations and giveaways to our enthusiastic community, a book launch for our first-ever coffee-table book, the unveiling of our new A Greater Good philanthropic commitment, and a pledge to a more responsible future.
The experiential pop-up gallery in New York City, will open on October 1 and 2. The installation, at the New York Academy of Art, features their most beloved window displays, in-store vignettes, and iconic display objects crafted over the course of their 30-year history.
The retailer will also launch their first-ever coffee table book The Art of Anthropologie. It showcases a curation of Anthropologie’s most treasured retail destinations, a narrative catalog of their unique creations, quintessential design details, and a behind-the-scenes look at their creative team.
Anthropologie has pledged a charitable donation of at least $1 million dollars to organizations and programs dedicated to education and the arts over the next 4 years. Lastly, the retailer has pledged to a more responsible future starting with the transition to fully sustainable in-store brand packaging.
“This significant milestone represents an exceptional moment in Anthropologie’s history to not only celebrate our legacy, culture, and community, but more importantly, to look ahead to our next chapter as a brand,” said Tricia Smith, global CEO of Anthropologie Group.
Founded in 1992, Anthropologie has customers in over 100 countries and operates more than 200 stores around the world.